Product as Service

Hawky uniquely combines the concepts of Product as a Service (PaaS) with Brand as a Service (BaaS). Our emphasis is on the latter, as we aim to transform Hawky into not just a service but a relatable and engaging brand. This strategy addresses a common challenge: AI companions and assistants are often perceived merely as "machines," making it difficult for users to form emotional connections with them. This is akin to the difference in affection one might feel for a pet versus a robot vacuum cleaner, regardless of the latter's superior utility.

We believe that by infusing Hawky with a distinctive character and personality, we can enhance its utility and make it more appealing and user-friendly. By doing so, Hawky becomes not just a tool but a companion that users can relate to and enjoy interacting with. This approach will leverage Hawky's functionality to its fullest potential, ensuring that users not only benefit from its practical applications but also feel a genuine connection to it.